Mastering Keyword Research: Strategies and Tools For SEO Success

There have been numerous articles shared on online channels about the concept and importance of keywords. GTVSEO is writing this article to guide newcomers and aspiring SEO marketers in understanding the knowledge and relevance of keywords with other factors. Additionally, it provides an overview and methods for selecting appropriate keywords for businesses. From there, businesses can either implement the strategies themselves or seek collaboration with a professional agency.


What Is Keyword Research?

Keyword research is the process of identifying the keywords that you want to rank for in search engines. It involves understanding what potential customers are searching for. It also encompasses analyzing and comparing keywords to find the best opportunities.

Why Is Keyword Research Important?

Keyword research is the only way to find out what people are searching for in search engines. You need to know this to avoid creating content on topics that no one is searching for. Many website owners make this mistake, which is why 90.63% of websites do not receive traffic from Google.


Keyword research also helps answer questions such as:

  • How difficult is it to rank for this keyword?

  • How much potential traffic can I expect if I rank for this keyword?

  • What type of content should I create to rank for this keyword?

  • Are the people searching for this keyword likely to become my customers?


Knowing the answers to these questions will help you make wise strategic choices.


Finding Keyword Ideas

Keyword research starts with understanding how customers might search for your business. Then, you can combine that knowledge with tools to find additional keyword ideas before selecting the best ones.


Here's how to do it in 4 simple steps:

  • Analyze primary keywords.

  • Look at the keywords your competitors are ranking for.

  • Use keyword research tools.

  • Research your niche market.

Keyword Analysis

There are many good keyword ideas, but how do you know which ones are the best and most relevant?


The solution is simple: 

Use SEO data and metrics to narrow down and select. Here are 6 keyword metrics you can use to accomplish this:

  • Search volume

  • Trends

  • Click-through rate

  • Potential traffic

  • Keyword difficulty

  • Cost per click (CPC)


Keyword Groups

With the steps above, you and your SEO team will have a list of ideal and relevant keywords to proceed to the next step in your SEO strategy. However, with a large and disjointed keyword list, it can be challenging to know where to start. Grouping keywords will help you and your team have a structured and actionable list.


Here are the 3 keyword groups:

  • Group by main topic

  • Group by search intent

  • Group by business value

Priority Keywords

Priority keywords are not the final step in the keyword research process. It's something you should do throughout the previous steps. When searching for keywords, analyzing their metrics, and grouping them, ask yourself:

  • What is the estimated potential traffic for this keyword?

  • How competitive is it? What will it take to rank for it?

  • Do I have existing content on this topic? If not, what do I need to create and promote a competitive page?

  • Have I already ranked for this keyword? Can I increase my traffic by improving my ranking by a few positions?

  • Is the potential traffic likely to convert into potential customers and sales, or will it only raise brand awareness?


Remember that you should not solely focus on "easy-to-rank" keywords. You need to have short-term, mid-term, and long-term ranking goals. If you only focus on short-term goals, you will never rank for the most lucrative keywords. If you only focus on mid and long-term goals, it will take many years to generate any significant traffic.


>>> Find out more: SEO course - Practice to the top for beginners The Benefits Of SEO For Your Website Building 9 Mindset For SEO That Helps You Achieve Success An Overview Of SEO: Strategies, Benefits, And Best Practices Advanced SEO Techniques That Help Your Website Growth Organic Traffic Key Criteria For SEO-Optimized Content

Ann Handley - GTVSEO Company

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Phone number: 090 311 19 63

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