Key Criteria For SEO-Optimized Content

SEO (Search Engine Optimization) is the process of optimizing a website or article to be search engine-friendly, particularly for popular search engines like Google. It is considered a top priority to efficiently reach target customers.


1. What Is SEO Content?

At its core, an SEO content is content that meets the optimization goals for search engine algorithms. The objectives of SEO include:

  • Increasing website traffic

  • Content marketing through primary keywords and supplemental keywords

  • Directing users to landing pages

  • Guiding search engine bots to understand and rank the article quickly on keyword-related search result lists.


Moreover, an SEO content today not only meets the operational conditions of bots but also ensures the content is valuable for website users. The content should be practical, enabling users to solve their own problems.


In summary, an SEO content is not only content that is search engine-friendly but also provides real value to website users or content consumers. So, why is an SEO content crucial for a website?

2. Benefits Of An SEO Content For A Website

SEO (Search Engine Optimization) goes beyond optimizing search engine operations; it also includes optimizing user experience on the website. If an article achieves both of these main objectives, it can bring the following benefits to a website:

  • If users like your website's content, they are more likely to use the products and services offered.

  • Satisfied users are more likely to recommend your website to others with similar interests or concerns. This has PR benefits, helping you spread your brand image and business quality in the market.

  • Additionally, when users appreciate and share articles on social media, blogs, forums, and other websites, these user actions naturally build external links for your website. This helps search engine bots recognize and assign high page authority to your website, resulting in improved ranking.


Optimizing the process of gathering, filtering, and evaluating content by search engines helps bots easily accomplish their tasks. As a result, your website will appear at the top of search result pages.


With such specific and clear benefits that an SEO content can bring not only to your website but also to business operations, it is easy to understand the importance of evaluating article quality.


3. Why Evaluate The Quality Of An SEO Content?

Regardless of the form of content used on a website, every article needs to go through the following steps:

  • Understand the questions and requirements of website users.

  • Generate ideas to answer questions and meet requirements.

  • Create creative and engaging content.

  • Establish Key Performance Indicators (KPIs) to evaluate content quality.

  • Evaluate article quality.


In this content creation process, the evaluation step is not only the final step but also a crucial handover step for the next creative process. It helps enhance content and technical aspects to achieve a more comprehensive SEO standard for the content.


Based on the results obtained from the evaluation stage, further innovations can be made in content creation and deeper exploration of topics that customers need answers to. With this approach, website content is improved thanks to constantly upgraded articles meeting SEO standards.

4. How To Evaluate An SEO Content?

We now understand the importance of evaluating article content after implementation. So, what should we do to ensure compliance with the requirements in this evaluation process?


In the process of implementing SEO content for a website, before the evaluation stage, we establish KPIs to serve as a foundation for assessing article quality. In reality, each article on a website will have specific roles, so the KPIs for each type of article will differ accordingly.


On a website, landing pages are primary pages that accurately reflect the website's purpose. If there are no landing pages or specific navigation on the website, users will not understand the main purpose of your website and will quickly exit. For e-commerce websites, landing pages will be pages featuring products for sale, while service-based websites will have landing pages containing essential information about the services offered.


In addition to the primary landing pages, a website requires secondary articles to provide expanded content related to the main topics and objectives of the landing pages. In this case, secondary articles act as agents to direct website users to the landing pages.


A secondary article is outstanding and effective if it successfully attracts users to click on the links leading to landing pages. Meanwhile, a successful landing page meets user requirements and encourages users to perform actions such as making purchases, supporting, or providing feedback to the website.


Although each article page has different roles, they all need to adhere to common criteria for an SEO content. So, what are the criteria for evaluating an SEO content?


5. Criteria for evaluating an SEO content

The criteria for evaluating SEO-friendly website content and an SEO content include: Website title, website description, images, content, and links. These elements are extremely important, and the absence of any of these criteria will prevent your article from achieving the desired quality. Content services or SEO companies need to pay attention to this issue.

Title

  • Optimal length of 12-15 words and no more than 59 characters.

  • Contains primary keywords.

  • Captivating and emotionally stimulating.

  • Capitalize the first letter to attract visual attention.

  • Includes a Call to Action (CTA) to encourage user behavior on the website.

Description

  • Limited to 150-160 characters.

  • Contains primary keywords.

  • Concise and focused on the main content of the article.

  • Engaging and stimulating user behavior through a CTA.

Images

  • Relevant and supportive of the article's topic.

  • The featured image should have the article's title.

  • High-quality images with a resolution of 900p * 500px.

  • Images should include the website's logo.

  • Alt tags should be provided for each image.

  • Images should not violate copyright.

  • Images should be visually appealing and make a strong impression through color and design style.


Content

  • Use H2, H3, H4 tags to structure the article.

  • Heading tags should include primary and secondary keywords.

  • Each paragraph should not exceed 250 characters.

  • The first 150 characters should include the primary keyword.

  • Include illustrative images, at least three.

  • Use reliable sources of information.

  • Clear layout and logical structure in terms of content.

  • No spelling errors.

  • Include a CTA to guide users to the landing page.

Links

  • Use anchor text and text links within the content to navigate to the landing page.

  • Keep URLs clean, with no more than 3 subfolders.

  • Include reference links to articles on reputable and relevant websites.


By following these criteria, you can evaluate whether an article meets the standards of an SEO-friendly article. These criteria ensure that the content is optimized for search engines while providing value to website users.


>>> Find out more: SEO course - Practice to the top for beginners The Benefits Of SEO For Your Website Building 9 Mindset For SEO That Helps You Achieve Success An Overview Of SEO: Strategies, Benefits, And Best Practices Advanced SEO Techniques That Help Your Website Growth Organic Traffic Mastering Keyword Research: Strategies and Tools For SEO Success

Ann Handley - GTVSEO Company

Address: Ho Chi Minh City, Viet Nam

Phone number: 090 311 19 63

Website: https://annhandley1963.blogspot.com/

Email: annhandley.gtvseo@gmail.com

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