Advanced SEO Techniques That Helps Your Website Growth Organic Traffic

Optimizing SEO techniques can help improve your website's rankings, increase traffic, and boost the return on investment (ROI) you desire from SEO. In this article, we'll introduce you to eight SEO techniques that you can apply to your website.


Optimize Existing Content

Optimizing underperforming content that receives low traffic, conversions, or other important metrics can help your business make the most out of it. You can build upon the time initially spent to write and publish it and then push it back to the top of search engine results pages (SERPs).

Mobile-Friendly Website

Having a responsive or mobile-friendly website is crucial for several reasons:

- Over 50% of internet traffic comes from mobile devices.

- Over 40% of online transactions are made on mobile devices.

- Google prioritizes mobile devices for information gathering and indexing websites. It means that Google's information-gathering bots view your website from a mobile perspective, not from a computer. You need a responsive website not just for Google but also for the users.


Build Internal Links

Regardless of the size of your website, you need a smart internal linking process for SEO. Why do you need internal linking?

Developing internal linking strategies for your website can help you:

- Show relationships between pages.

- Transfer authority and high credibility links, such as from your homepage, to lower authority pages.

- Demonstrate the relevance or value of older or newer pages.

- Improve the ranking positions of pages on search engines.


That's why businesses, regardless of their website scale, should use this SEO technique.

Optimize Content for Google RankBrain

Google dominates over 90% of the search engine market, so you need to adjust your SEO accordingly. RankBrain describes a Google algorithm that considers how people interact with search results, such as if they click on a website and return or not.

Click-through rate (CTR) is a focus when it comes to RankBrain. Although CTR is straightforward, it's the click rate that your page receives. If you overlook either of these places, you won't have the CTR you need to rank high in search results. When optimizing content for RankBrain, you'll focus on two areas:

- Title tags

- Meta descriptions


Improve Page Load Speed

You can further support fast page load speeds by following these suggestions:

- Optimize your images.

- Limit your redirects.

- Optimize your HTML code.

- Minimize thin content.

Address Thin Content

Thin content refers to pages with low word counts, link pages, doorway pages, or duplicate content. While Google doesn't penalize websites with thin content, it does view your website differently. If you want to remove thin content from your website, follow these steps:

- Assess your website's content.

- Compile your thin content into a document, such as a Google Spreadsheet.

- Review the content.

- Update or remove the content.

When removing thin content, you should redirect it. If you delete content without redirection, users may still find the page, but they will receive a 404 error. Redirection helps you make use of that page for your benefit and provide users with more valuable content.


Implement Structured Markup on Relevant Pages

Structured markup or structured data markup influences the appearance of your website in search results. Some examples of structured markup include ratings, events, dates, recipes, FAQs, and more. With schema markup, you provide users with additional information about your website, and you provide Google with valuable data that it can use, share, or mark up in search results.

To implement schema markup, start with Google's Structured Data Markup Helper. Begin with these steps:

- Select the data type or page.

- Add your URL.

- Click "Start Tagging."

- Tag and markup text or images.

- Choose "Create HTML" when finished.

After creating the HTML, you'll need to add that code to the <head> section of your page.


Repurpose Old and New Content

Among the 53% of businesses using content marketing, half of them publish content every day. Repurposing your content into new formats can help your website stand out, attract new traffic, and increase engagement for old website content. Instead of allowing your previous content to diminish in traffic, shares, and conversions, you can captivate users with a fresh format. This action brings new value to your page and not only engages users but also ranks higher in search results.


In conclusion, SEO techniques play an important role in optimizing your website. Properly optimizing these techniques brings many benefits to your website, such as increased conversions. We hope these insights on SEO techniques will be helpful to you. If you encounter difficulties in SEO for your website, there are many effective SEO service providers available for consultation.

>>> Find out more: SEO course - Practice to the top for beginners The Benefits Of SEO For Your Website Building 9 Mindset For SEO That Helps You Achieve Success An Overview Of SEO: Strategies, Benefits, And Best Practices Key Criteria For SEO-Optimized Content Mastering Keyword Research: Strategies and Tools For SEO Success

Ann Handley - GTVSEO Company

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Phone number: 090 311 19 63

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