Building 9 Mindset For SEO That Helps You Achieve Success

One of the essential factors to become a professional SEO practitioner is to have the right mindset for SEO. Not everyone doing SEO has access to these SEO mindsets. In today's article, GTVSEO will summarize 9 correct SEO mindsets that help achieve sustainable success.


Mindset #1: White Hat

In Vietnam, there are various SEO methodologies such as white hat, black hat, gray hat, etc. Each methodology has its own perspective and approach. The question is which method is legitimate, penalty-free, and sustainable. This section will help you focus on developing the right mindset from the beginning, which is the white hat SEO method, also known as the ethical SEO approach.

What is White Hat SEO?

It refers to applying techniques to improve a website by focusing on user experience rather than rankings. These techniques are recognized and encouraged by Google, such as creating high-quality content, adhering to web governance principles, and optimizing on-page elements.

Why is White Hat SEO the legitimate SEO method?

White Hat SEO focuses on users instead of trying to manipulate search engines.

It complies with the guidelines and instructions provided by Google.

It creates valuable content that engages and compels users to read and share.

It builds a standout website with a clear website structure for user-friendly navigation.


Mindset #2: Brand Keyword SEO

Typically, when doing SEO, people tend to focus on optimizing short keywords, popular keywords, and sales-oriented keywords, often overlooking brand keywords.


Brand keywords include the name of your product, company, or unique formulas/methods created by your company.


Although brand keyword SEO may not be difficult, not every business does it well. For example, not optimizing the right landing page or providing content that doesn't match customers' insights.


These brand keywords help businesses increase brand visibility, establish trust with users, and help search engines associate your brand with specific services, industries, or products. Therefore, the next SEO mindset you shouldn't overlook is brand keyword SEO.

Mindset #3: Building Trust for the Website

In this section, building trust for the website focuses on establishing trust with users and customers, rather than technical factors to increase trust. It involves:

- Consistently sharing truly valuable and useful content with users, similar to watering a plant every day to help it grow.

- Enhancing the customer experience.

- Having a clear and user-friendly website structure.

- Keeping up with the latest information.


Mindset #4: SEO as a Marketing Tool - Integration with Multichannel Digital

From a comprehensive perspective, SEO is just one of the tools in marketing, a small part of overall digital marketing activities. These digital marketing channels are interconnected and mutually boost each other's development. Therefore, SEO should not be treated as a separate activity but rather combined with multichannel digital marketing. The specific channels include email marketing, Google Ads, Facebook Ads, YouTube marketing, social media platforms (Facebook, Instagram, Zalo), and chatbots.

Mindset #5: Focus on Content

Google's mission is to "organize the world's information and make it universally accessible and useful." Therefore, SEO content needs to be useful to users, not just for Google's consumption. The saying "Content is King" highlights the crucial role of content. Creating high-quality, creative, unique, authentic, and useful content for users helps establish your brand's reputation and significantly impacts SEO by:

- Consistently publishing unique content and linking to relevant content, which helps the website rank higher for keywords.

- Continuously creating content to make a distinctive impression and position your brand.

- Unique and creative content increases user interaction, enhances user experience, and earns high evaluations from Google.


Mindset #6: SEO for Google Maps

Another important SEO mindset that cannot be overlooked is SEO for Google Maps, also known as Local SEO. It involves optimizing websites to enhance the visibility of business locations on Google Maps.

Why should businesses pay attention to SEO for Google Maps?

For many businesses with physical stores, after researching products or services, customers will search for the specific location on Google Maps. Keywords like "[brand name] + location" have significant search volumes. Customers expect to find the precise address of the business on Google Maps.

Mindset #7: Research Competitors

In SEO, analyzing and understanding your competitors is crucial. Have you ever wondered why, even with optimized SEO, good backlinks, and on-page SEO, your website still can't rank at the top? If you are doing everything correctly, the reason is likely that your competitors are too strong.


In this section, the focus is not on the technical analysis of competitors but on why it's essential to understand your competitors to achieve consistent success. By understanding your competitors, you can identify their strengths and create value for users.


Mindset #8: Understanding "Google"

To succeed in SEO on search engines, particularly Google, the first step is to understand how Google operates. Google is continuously improving its systems to filter and provide the best results that meet users' needs. Google's search engine is now closely integrated with AI. 


Whether users search by voice, text, or image, all queries are processed by intelligent and self-learning systems (Machine Learning). To rank content on Google, it is necessary to align with what Google wants, such as providing accurate information that meets users' needs, avoiding copy-pasting, continuously updating and creating content, and improving the user experience.

Mindset #9: Understanding Users

To achieve business success, it is crucial to understand your customers, their needs, and preferences. Formulating an SEO mindset involves understanding users, identifying their search intent, and creating relevant content. Instead of trying to manipulate search engine algorithms, focus on understanding customer needs and providing the best experience, which helps improve website rankings, attract customers, and increase conversion rates. Understanding users also helps identify the right insights and meet customers' needs, leading to high business effectiveness.


These are some of the SEO mindsets that will contribute to success in the field of SEO. Each mindset addresses different aspects and strategies that are essential for achieving sustainable results in SEO practices.

>>> Find out more: SEO course - Practice to the top for beginners The Benefits Of SEO For Your Website An Overview Of SEO: Strategies, Benefits, And Best Practices Advanced SEO Techniques That Help Your Website Growth Organic Traffic Key Criteria For SEO-Optimized Content Mastering Keyword Research: Strategies and Tools For SEO Success

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Address: Boston, MA, US 

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Email: ann.handley@gmail.com

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