Important keyword difficulty determining factors you should know

 

What is Keyword Difficulty?

The difficulty of a keyword is one of the core factors in the keyword research process. This term represents the level of competition, growth potential, conversion potential, etc., of a specific query. The keyword difficulty rating scale ranges from 1 to 100, with higher numbers indicating higher difficulty.

Keyword difficultyKeyword difficulty


With keyword difficulty, SEOs rely on this metric to devise suitable optimization strategies. For search engines, keyword difficulty serves as a basis for evaluating and ranking in search results.


Keyword difficulty is typically determined by synthesizing a range of factors, such as:


1. Number of search results: The number of websites competing to rank for that keyword in search results. If there are too many competing websites, the difficulty will be higher.


2. Quality of competing websites: If the competing websites are all of high quality and well-optimized, the difficulty will also increase.


3. Level of optimization: Difficulty will be higher if competing websites have already conducted good On-Page and Off-Page optimization for that keyword.


4. Other technical factors: There are additional technical factors such as page loading speed, website structure, and sitemaps that can also influence keyword difficulty.


SEO tools and services often provide keyword difficulty as a numerical score or rating. This helps SEO practitioners assess whether they should focus on a particular keyword or explore keywords with lower difficulty to improve their website's ranking on search engines."


>>> Find out more: 
What is SEO training? Why should you take an SEO course?

SEO Steps - The Website Optimization Process Basic 
Key SEO Terms You Should Know
What is a content audit and why is it important?
What Is a Technical SEO Audit? Why Is Technical SEO Audit Important?
What Is an SEO Algorithm? Important SEO Algorithms You Should Know

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