The Importance of Professional SEO Services In Competitive Industries

SEO services are services aimed at optimizing websites to improve their visibility and generate organic search traffic. These services are typically provided by agencies or freelancers who possess expertise in various aspects of search engine optimization.


Why Is SEO Important?

Around 93% of web traffic originates from search engines. Therefore, in order for your website to be discovered, it is crucial to have it indexed by major search engines and achieve high rankings. Here are some additional facts about Google and search engines in general:

  • 75% of searchers do not go beyond the first page of search engine results pages (SERPs).

  • Google processes over 5.8 billion searches per day.

  • Google handles over 2 trillion searches annually.

  • The average click-through rate for the first position in search results is 19.3%, while the second position has a rate of 10.57%.

  • Every year, approximately 16-20% of all searches are completely new and have never been searched for before.

  • Around 60% of Google searches are conducted on mobile devices.

  • Google holds a 95% share of the mobile search engine market in the United States.

  • Roughly 33% of mobile Google searches are location-related.

  • Half of the searches containing the phrase "near me" lead to a physical store visit.

  • 7 out of 10 Google searches for food are performed on mobile devices.

  • 46% of product searches begin on Google.

  • Google dominates the search engine market with a 92% market share.


In an ideal world, you could simply create your website and expect traffic to flow in effortlessly. However, in reality, there are likely numerous websites covering similar themes and topics as yours. Search engines have the responsibility of determining which websites to display in the search results for specific search queries. Implementing SEO best practices becomes crucial to ensure that your website attracts relevant web traffic from search engines.


What SEO Ranking Factors Are Important In 2023?

SEO holds significant importance as it plays a vital role in capturing search engine traffic for your website. How exactly does a search engine decide the ranking of websites? The answer to this question is complex, as there are numerous ranking factors involved. However, we have compiled the most crucial ones for you.


SEO ranking factors:

Content

You may have heard the phrase "content is king," and this holds true in the realm of SEO. At its core, search engines aim to provide users with the most relevant content that matches their search queries. Websites like Wikipedia often rank highly due to their comprehensive and reliable content. Search engines evaluate factors such as the content on the page, its freshness, and employ sophisticated algorithms to determine its relevance to the searcher. For instance, if you operate a website selling coffee mugs of various shapes and sizes, it's essential to have content that clearly focuses on coffee mugs. This could include product pages for mugs, as well as articles on the history of coffee mugs, their manufacturing process, or even a collection of the most creative coffee mugs ever made. Content serves as the fundamental building block for driving organic search traffic to your site.


User Experience (Ux)

Even if you have excellent content, a poor user experience can drive users away, preventing them from revisiting your site. Search engines prioritize websites with outstanding user experiences to avoid such scenarios. So, what constitutes a great user experience?

  • Fast page loading speed

  • Mobile-friendly website design

  • Seamless navigation

  • Absence of intrusive pop-up messages


Users should be able to consume your content quickly and easily, while effortlessly navigating through your website. This aspect has gained increased importance with the rise in mobile device usage, which now accounts for the majority of web traffic.


The page experience signal assesses how users perceive their interaction with a web page. Optimizing for these factors enhances the user's enjoyment across all web browsers and platforms, and assists websites in meeting user expectations, particularly on mobile devices. We believe this will contribute to the success of businesses on the web, as users become more engaged and transactions become smoother.


Technical SEO

There is some overlap between user experience and technical ranking factors. This includes implementing web development best practices to improve page speed, optimizing metadata, and considering web architecture. For instance, optimizing metadata can enhance click-through rates on search result pages, improve image rankings, or even help in surfacing your content for voice searches.

User Feedback Metrics

Search engines also rely on user feedback metrics to gather insights as users search for content. This may involve analyzing click-through rates for specific queries or determining if users quickly return to search results after clicking on a particular page. These ranking factors are not always explicitly revealed, and web professionals often rely on subtle clues left by search engines or feedback from search engine experts and employees.


Backlinks

Backlinks refer to links that point to your webpage. Search engines analyze the quantity and quality of backlinks pointing to a specific page. If your content is exceptional and considered trustworthy and comprehensive, other websites will naturally want to link to it. However, search engines also assess the quality of these links to gauge their value. Not all backlinks are created equal. For instance, if a prominent sports blog like ESPN links to your sports blog, search engines will view your content as highly authoritative and relevant. On the other hand, if your friend's new recipe blog links to your sports blog, it will not carry the same weight, despite the connection with your friend.


It's important to note that this ranking signal has been exploited in the past by websites that took advantage of algorithms at that time. Consequently, search engines have implemented updates to maintain the integrity of search results. Therefore, it is essential to thoroughly evaluate the integrity and methods of vendors who promise to provide backlinks.

Why Are SEO Services Needed?

Attempting to handle search engine optimization (SEO) on your own can be challenging, especially in a competitive industry. For example, law firms competing for visibility in search results face tough competition. Achieving success requires expert knowledge, experience, and a diverse skill set that includes HTML, JavaScript, CSS, content development, design, web strategy, videography, UX/UI, PR, and SEO techniques. Building and maintaining relationships with authoritative outlets is also crucial. Rather than stretching resources outside of their core business, businesses benefit from professional SEO services to effectively optimize their online presence and gain a competitive edge. Currently, GTVSEO also provides professional SEO Hanoi services. Help your business website develop sustainably


>>> Find out more: SEO Guide Basic - TOP 8 SEO Effective Practices For Increasing Organic Traffic SEO Knowledge - Everything A Beginner Needs to Know How To Plan An Effective SEO Strategy A Semantic SEO Case Study Full-Service Marketing Online Toplist Leading SEO Services Worldwide


Contact Info 

Ann Handley 

Work: MarketingProfs

Address: Boston, MA, US 

Phone number: 978-749-7372 

Website: https://annhandley.com/ 

Email: ann.handley@gmail.com

#what_is_the_concept_of_seo

#ann_handley


🌐 Follow social:

Facebook: https://www.facebook.com/ann.handley

Pinterest: https://www.pinterest.com/annhandley/

Instagram: https://www.instagram.com/annhandley/

Twitter: https://twitter.com/annhandley/

Linkedin: https://www.linkedin.com/in/annhandley/

Comments

Post a Comment

Popular posts from this blog

Key Criteria For SEO-Optimized Content

Image
SEO (Search Engine Optimization) is the process of optimizing a website or article to be search engine-friendly, particularly for popular search engines like Google. It is considered a top priority to efficiently reach target customers. 1. What Is SEO Content? At its core, an SEO content is content that meets the optimization goals for search engine algorithms. The objectives of SEO include: Increasing website traffic Content marketing through primary keywords and supplemental keywords Directing users to landing pages Guiding search engine bots to understand and rank the article quickly on keyword-related search result lists. Moreover, an SEO content today not only meets the operational conditions of bots but also ensures the content is valuable for website users. The content should be practical, enabling users to solve their own problems. In summary, an SEO content is not only content that is search engine-friendly but also provides real value to website users or content consumers. So...
Read more

The Complete SEO Process Explained: Step-By-Step

Image
What is the SEO Process? The SEO process refers to the systematic approach of improving a website's visibility on search engine result pages (SERPs) to enhance its discoverability, ultimately driving increased traffic and sales. When your website ranks higher on search engines like Google, it becomes easier for users to find and engage with your content. What does the SEO Process include? The SEO process involves six main steps, such as conducting research (keywords, market, audience, competition), performing website audits, creating and optimizing content, implementing on-site and off-site optimization, and measuring results to evaluate campaign performance for future improvements. Why should you follow the SEO Process? Implementing a well-planned SEO campaign with clear objectives will make the execution process much smoother. It's like having a map when venturing into a new territory; it helps you know which direction to take to reach your destination. The Steps in the SEO P...
Read more

Important keyword difficulty determining factors you should know

Image
  What is Keyword Difficulty? The difficulty of a keyword is one of the core factors in the keyword research process. This term represents the level of competition, growth potential, conversion potential, etc., of a specific query. The keyword difficulty rating scale ranges from 1 to 100, with higher numbers indicating higher difficulty. Keyword difficulty With keyword difficulty, SEOs rely on this metric to devise suitable optimization strategies. For search engines, keyword difficulty serves as a basis for evaluating and ranking in search results. Keyword difficulty is typically determined by synthesizing a range of factors, such as: 1. Number of search results: The number of websites competing to rank for that keyword in search results. If there are too many competing websites, the difficulty will be higher. 2. Quality of competing websites: If the competing websites are all of high quality and well-optimized, the difficulty will also increase. 3. Level of optimization: Difficul...
Read more