SEO Knowledge - Everything A Beginner Need To Know

When seeking new marketing ideas, searching for accounting software, or dealing with a flat tire, most people turn to Google. According to Impact Plus, 61% of marketers considered SEO a top priority in 2021. Without a presence on Google, businesses face a challenging digital landscape. This guide introduces Search Engine Optimization (SEO) as a strategy to enhance your online presence. It simplifies SEO by breaking it down into basic components and provides guidance on constructing a successful SEO strategy. 


What Is SEO?

SEO, which stands for search engine optimization, is the process of increasing a company's visibility in organic search results. By optimizing a website's content, conducting keyword research, and earning inbound links, SEO aims to drive more visitors to a company's website, leading to increased conversions, customers, and revenue.

How Does SEO Work?

SEO works by improving a website's content and optimizing it to rank higher in search engine results pages (SERPs). This involves factors like keyword research and incorporating relevant keywords into the content. It also includes earning quality inbound links from other reputable websites. While SEO efforts can take time to show results, once a web page is crawled and indexed by a search engine, the effects can be seen on the SERP.


Rankings

Rankings refer to the positions that search engines assign to web pages in the SERP. Web pages can rank from position number zero to the final number of search results for a particular query. A page's ranking can change over time due to various factors such as the page's age, competition in the SERP, or algorithm changes by the search engine itself.

Visibility

Visibility relates to how prominent a domain appears in search engine results. A lower search visibility means the domain is not visible for many relevant search queries, while higher search visibility indicates the domain's prominence in the search results. Both visibility and rankings contribute to achieving the main objectives of SEO, which are driving traffic and establishing domain authority.

How To Monitor & Track SEO Results

Monitoring and tracking SEO results is crucial for optimizing your website's performance. Key metrics to measure include:

  • Organic traffic growth: Track the increase in non-paid traffic to your site.

  • Keyword rankings: Monitor the position of your targeted keywords (branded and non-branded).

  • Conversions from organic traffic: Evaluate the number of conversions resulting from organic visits.

  • Average time on page and bounce rate: Assess visitor engagement by measuring time on page and the percentage of users who leave after viewing one page.

  • Top landing pages: Identify the pages attracting the most organic traffic.

  • Indexed pages: Keep track of the number of website pages indexed by search engines.

  • Links growth: Monitor the acquisition of new links and loss of existing ones.

By regularly monitoring these metrics, you can refine your SEO strategy and improve your website's visibility and performance in search results.


Why Is SEO Important?

There is a crucial reason why SEO is essential: it helps position your brand effectively throughout the entire customer buying journey. By aligning your marketing strategies with the evolving buying behavior, SEO ensures that your brand is present where customers are searching. As of June 2021, 92% of internet searches occur on Google platforms. Furthermore, customers now prefer to independently navigate most of the buying process.


For instance, research from Statista reveals that 60% of people research a brand online before making a purchase. This process has become increasingly complex. Additionally, DemandGen's 2022 B2B Buyer's Survey found that 67% of B2B buyers initiate the buying process with a broad web search.



But how do customers utilize search engines during this process? Initially, they use Google to gather information about their problem and explore potential solutions. Subsequently, they evaluate available alternatives based on reviews or social media buzz before reaching out to companies. By this stage, customers have already exhausted various information sources. Therefore, appearing in their search results is crucial for gaining their attention and consideration.


Without actively positioning your content in search results, it is challenging for any business to survive. By increasing your search visibility, you can attract more visitors, drive conversions, and boost sales. Investing time in becoming an SEO expert is a valuable endeavor that yields significant benefits.


>>> Find out more: Hanoi SEO Service - The Importance of Professional SEO Services In Competitive Industries SEO Guide - TOP 8 SEO Effective Practices For Increasing Organic Traffic How to Plan an Effective SEO Strategy
A Semantic SEO case study of the GTVSEO agency Full-service Marketing Online at GTVSEO agency Toplist Leading SEO Service Worldwide

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Ann Handley 

Work: MarketingProfs

Address: Boston, MA, US 

Phone number: 978-749-7372 

Website: https://annhandley.com/ 

Email: ann.handley@gmail.com

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