SEO Handbook: The Complete Guide for Beginners

Nowadays, people often tend to use Google to buy advice for many of their own questions. Therefore, it is not surprising that organizations and website owners use ways to make their content findable on Google. To better understand SEO and some basic knowledge about SEO, invite readers to follow through the article below.

  1. What is SEO?

SEO stands for Search Engine Optimization, i.e. search engine optimization. SEO is the practice of optimizing web pages so that they achieve a high position in the search results of Google and other search engines. This means that people will be more likely to come across your website when searching online.

Simply put, SEO is about increasing search rankings and growing into one of the first results people notice. This will help you bring more traffic to your website.

  1. SEO Strategy: Black Hat SEO and White Hat SEO

When it comes to SEO, achieving quick profits is often referred to as “black hat SEO”. Black hat SEO practitioners use tricks and tools to deceive, such as using tools, tricks to create the effect of customers interacting with articles, spam backlinks, .... It works in the short term and gives quick results, but after a while, Google will penalize and even blacklist the site, making it difficult to re-rank.

White hat SEO is a method to build a sustainable online website in accordance with Google's laws. White hat SEO is focused on its audience. You will try to deliver them the cheapest content possible, the results may be slower than black hat SEO, but will also be sustainable.

Also, there is a strategy called gray hat SEO. Gray hat SEO is different from white hat SEO is the use of some tricks within the limits of search engines to increase rankings. Gray hat SEO is different from black hat SEO is that it is not completely manipulative like black hat techniques, they also use backlinks and pay attention to the quality of backlink, not spam links like black hat science.

  1. The core elements of SEO: On-page SEO and off-page SEO

When it comes to SEO, there are two important strategies that are On Page SEO and Off Page SEO.

3.1 On-Page SEO

On-Page SEO refers to the strategies you practice on your own web pages to be optimized for search engines.

Important On Page SEO factors are:

  • The title is stored in the key and defaults to the H1 tag.

  • URL structure is friendly and suitable for search engines.

  • in the key range appearing in the first 100 - 150 characters of the title.

  • Website design is close, suitable for mobile devices.

  • Use video, images and optimize images (appropriate size, image name, standard image format, use of alt attributes, etc.)

  • use external links (do not own broken links or bad web links).

  • internal link consumption.

  • Page speed.

  • Use the keyword suggestions on Google Search.

  • High quality content.

3.2 Off Page SEO

Different from On Page SEO, Offpage SEO refers to the steps you take outside of your pages. This includes factors such as external links, social media posts, and other ways of promoting the site. The more relevant and quality your website is, the more likely it is to get backlinks from other websites, from which your position in Google will be higher.

Off Page SEO strategy gives website owners a number of benefits:

  • More traffic, more backlinks, more popular sharing on social networks.

  • Improve rankings in search results pages.

  • Improve PageRank.

  • Build credibility through links pointing to your site.

  • Both On Page SEO and Off Page SEO are essential in driving traffic to your website and ultimately signaling to Google that your site is important, people notice and evaluate your website. what you offer. That can help your websites rank higher and get more traffic.

  1. Basic knowledge analysis of SEO

4.1 Content Optimization

Content is King (Content is king). This is a term to describe the importance of content in SEO. Google has always been committed to providing the best experience for its customers by directing them to the best content that Google can find. This means that the first job of doing cheap SEO is creating quality content.

4.2 Research and select in key words

One of the most important parts of understanding and implementing SEO is doing keyword research. Keyword research helps guide your target audience. Identifying the right keywords for your content is the first step in a successful SEO journey.

By doing some research and using keyword research tools, you can understand how you can find search trends related to your products and suppliers. Choosing to use the right keywords on your web pages can make a huge difference in the amount of traffic your website receives.

You should start with a long keyword, although the number of people searching is small, the competition will be greatly reduced.

4.3 Optimizing the HTML tags of the website

The HTML of a website is an important part of SEO. Without the right tags, titles, and expressions, Google will have a hard time figuring out what your Content Analysis is about and why it should rank higher than the tough competition.

4.4 Site structure

SEO should be an integral part of the website's design. 1 Low site structure helps you to have a great experience.

It focuses on factors such as domain name, hosting, topology, URLs, link navigation, fast shipping times, secure connections, mobile-friendly design, etc.

4.5 Reliability

Reliability is becoming increasingly important, and all of Google's recent updates hit spam and obscure sites. Trust Rank is a way for Google to see if your site is legit.

4.6 Link

Links are an important factor for SEO. When one page links to another, it helps Google navigate your site and build a network of connections between those pages and their content. This can help categorize pages and, importantly, allows Google to index your pages (or add them to the list of pages that Google considers when displaying search results) more efficiently.

>>> See more: Understanding SEO Services: A Comprehensive Overview What is the concept of SEO? SEO Consultant Service SEO Professional Training Course SEO Experience TOP 4 International SEO Companies

Contact Info 

Ann Handley 

Work: MarketingProfs

Address: Boston, MA, US 

Phone number: 978-749-7372 

Website: https://annhandley.com/ 

Email: ann.handley@gmail.com

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