How to Gain SEO Experience & Improve Your Skills

SEO is a familiar term in the field of Online Marketing. Most businesses with websites today have been investing in top SEO in the hope of spreading the brand and increasing the conversion rate. So what exactly is SEO? What is the role of SEO in Online Marketing? We invite you to follow along!

What is SEO?

SEO is an abbreviation of the English phrase Search Engine Optimization, which means search engine optimization. This is a process that helps improve the ranking of a website on search engines (especially Google) through keywords.

The most important result of SEO is how high your website ranks on the search engine bar. This is like looking for a good location or a prominent and conspicuous product display to sell. It will be the factor that creates many opportunities to move businesses towards traffic, branding, revenue growth or other conversion goals.

The Role of SEO in Online Marketing

Although there are many different marketing channels, SEO Marketing Online is still an important Digital Marketing channel and brings stable and sustainable values. Responding to the saying "where the customer is, the marketing is there!", with more than 90% of users using Google tools to search for information and make purchases, SEO is the most effective way to reach customers. apply.

Increase traffic – potential customers
Increase your profit margin (ROI)
Increase brand awareness and reputation
Improve website user experience
Optimizing costs with long-term investment measures
Know more about your customers

The most popular types of SEO today

To achieve the goals of brand recognition as well as conversion, businesses can apply different types of SEO, depending on the industry, business status and implementation needs.

In particular, the popular types of SEO you can apply such as:

3.1 Overall SEO

This is a form of optimizing the entire website according to Google standards and a number of other factors to increase the reputation and quality of the website and improve the user experience.

3.2 Keyword SEO

This form of SEO focuses mainly on keyword optimization to increase keyword rankings to the top on the search results pages of the engines, especially Google.

It can be seen that, when searching with keywords as shown in the picture, Mona's website has stood in the TOP 1 position of Google search, thereby attracting more customers to click.

3.3 Local SEO and Google Maps SEO

Local SEO is a form of SEO aimed at attracting potential audiences in the locality and area around the business to increase customers to the store. Customers can easily find your store using Google Maps when searching for keywords.

3.4 SEO Image

This type of product image SEO aims to improve website rankings through high ranking image search results on Google Images or other image search engines.

3.5 SEO App

This is an SEO model that helps put applications on the top of Google so that users can find and install them right on the search results. This form of SEO is also known for its optimal SEO model on platforms such as CH Play, App Store.

3.6 SEO Social

Social SEO is a type of SEO that combines increasing brand awareness on social networking channels such as Facebook, Instagram, Twitter with overall Google SEO to contribute to improving website rankings.

3.7 SEO Video

Is the optimization of content content to bring videos to the top of Google. Usually, this work will be optimal for videos on Youtube channel.

3.8 Voice Search (voice search)

Voice search is becoming more and more popular. Therefore, conducting SEO for voice queries is also what helps to bring about SEO effectiveness.

3.9 SEO Branding

SEO Branding is an SEO strategy focused on creating and strengthening online brands for large businesses. Through the optimization of brand-related keywords and website content, SEO Branding helps bring your brand to the top of the Google search results page.

By implementing a good SEO Branding strategy, you can effectively position your brand on the Internet, improve the survival and growth of your business.

Tools for making SEO strategy

To set up an SEO strategy requires SEO-ers to have experience in market research, grasp potential user insights, and analyze competitors. To get rid of these basics, you can get the help of these smart SEO tools:

SEO Keyword Ahrefs tool: an online SEO tool with the function of competitor analysis, backlink identification, keyword research, and effective ranking tracking.
Google Search Console tool: a free SEO tool that helps you monitor and at the same time the number of your website's presence in search engines. You can control, optimize your website in an effective way to increase the search rate on Google.
SEO tool KWFinder: SEO tool that helps you find long-tail keywords with low competition, run Breakdown Statistics and easily track your website's rankings on search engines.
Moz SEO software: The software helps to compare the amount of traffic, optimize the website of the company with the competitors website. Thanks to that, you can see which websites are doing well, which search terms are at the top and change for your website.
Ubersuggest keyword tracking tool: tool to help you find and identify keywords from short phrases to phrases in long keywords. This helps you to search from hundreds of required keywords to use for your website.

What is an SEO strategy?

SEO strategy is also known as search engine optimization strategy. This is the process of planning, ideation, and then implementing step by step to help your website improve its rankings on Google search engines.

In other words, SEO strategy can be understood as the process of SEOer researching ways to bring organic traffic to the website safely and without cost. If you know how to make a smart strategy, you will bring your website closer to potential customers and increase the effective conversion rate.