Top 12 SEO Tools to Improve Your Rankings

Are you searching for the most useful and free SEO tools to conquer your SEO tasks? Look no further! Here is a list of powerful SEO tools that offer great quality. If you have a tight budget, I believe the introduction of these SEO tools below is tailored for you.


At the same time, during your usage of these SEO tools, make sure to combine them with a well-planned SEO strategy to optimize your website quickly and effectively.


Website Analysis Tools:

1. Google Analytics

Google Analytics is an online tool for advertisers to track website activity-related data. Its primary application is to help website administrators understand user behavior and devise strategies to improve sales performance.


2. Google Search Console / Bing Webmaster Tools

Google Search Console is a free tool from Google that helps Google recognize you as the owner of your website. Additionally, this SEO tool aids in faster website indexing. Moreover, it allows you to monitor customer search volumes, enabling you to develop relevant strategies.

3. SEO tool Beam Us Up vs Screaming Frog

Beam Us Up is a free SEO web tool that collects information for SEO purposes. It is an excellent alternative to the Screaming Frog tool, but it is only available for Windows users. If you use a Mac, Screaming Frog is the tool for you. Keep in mind that the free version of Screaming Frog has a limit of up to 500 web pages.


4. Moz Local Listing Score

Moz Local Listing Score is a SEO tool that checks how your business appears across the internet. It collects data from over 15 different sources, including Google, Foursquare, and Facebook, to assess your store's online presence.

5. SEOquake

SEOquake is a SEO tool that evaluates website on-page SEO factors. You can determine whether your website's on-page SEO is optimized and use it to analyze your competitors' websites. SEOquake is available as an extension for popular browsers like Chrome and Firefox.

6. Robots.txt Generator

Robots.txt is an instruction file that helps Googlebot understand which content you want to be crawled and which content needs further review or completion. Robots.txt Generator is the tool for you if you want to save time, complete core content while simultaneously editing and building additional content.

7. XML Sitemaps

XML Sitemaps act like a map of your website, and it's an .xml file extension on your website. Clicking on this link reveals all accessible pages on your website. Sitemaps make it easy for website administrators to inform search engines about the available content, aiding search engines in gathering information.

8. Ahrefs’ Backlink Checker

Ahrefs' Backlink Checker is a direct analysis tool of the largest online website parameters. It's one of the world's most potent SEO support tools, with expanding capabilities for analyzing various indicators and data quality. It provides intriguing and useful features for link building, including top-notch keyword research algorithms, discovering trending content, tracking content rankings, and analyzing technical SEO-related issues.


9. Moz Link Explorer

Undoubtedly, Moz Link Explorer is Moz's most outstanding feature. It's an SEO tool that allows you to explore your competitor's backlinks. Additionally, it quickly helps you find the most common anchor texts used in these backlinks.

By analyzing anchor texts and link destination content, this tool can reveal whether your competitors are employing "dark arts" (Black Hat SEO) tactics in their content.


How Moz Link Explorer works:

  • Enter the URL of your competitor's page you want to explore.

  • In the following page, you'll have all the backlinks of that page.


Furthermore, you'll receive detailed statistics for each backlink, such as Domain Authority (search engine ranking score), among others.


The initial cost per month for Moz Link Explorer ranges from $99 to $999.


10. LinkMiner

LinkMiner is a Chrome Extension utility that allows you to check any website for broken links. This SEO tool is useful for identifying broken links and finding ways to rebuild them.

You can easily export a full list of broken links to a CSV file with just one click. The file includes status code information, link types, and more. If you find multiple broken links on a page using LinkMiner, follow these steps:

  • Export the list to a CSV file.

  • Paste the entire list into Ahrefs' Batch Analysis tool.

  • Sort by Referring Domains (from highest to lowest).


This will help you identify which broken links have the most Referring Domains. Check My Links is another SEO tool with similar features.

11. KWFinder

KWFinder is a tool that helps you easily discover long-tail keywords with low competition and high monthly search volumes, along with other in-depth metrics.


KWFinder offers three usage plans, with the price based on the number of keyword searches per day. The keyword search count resets every 24 hours. So, if you use it frequently (for professional SEO or multiple websites), you'll have to pay more.


12. Google Trends

Google Trends is a search trend feature that shows how frequently a specific keyword is being searched on Google compared to the total search volume within a specific period.


This SEO tool is utilized for:

  • Researching and comparing keywords.

  • Identifying sudden spikes in keyword search volume due to events.


You can explore Google Trends by accessing the tool and viewing trending searches. Additionally, you can delve deeper into a specific topic for more information.


Find out more:


Contact Info 

Ann Handley 

Work: MarketingProfs

Address: Boston, MA, US 

Phone number: 978-749-7372 

Website: https://annhandley.com/ 

Email: ann.handley@gmail.com

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